Horaciobra Hosting Blog

The one who wants to enter in this web world and desires for a long time survival, then he/she should be familiar with each and every terminology used in this field. If user considers all the important factors before choosing a hosting plan then only he/she will be able to have a successful future in this world .User should not choose any of the plan, rather he/she should opt the best and most suitable one and this can only be made possible by fetching more and more informations and also by studying properly all the requirements. New comers should start from the basics .They should learn the meaning of each and every term used and also in addition those factors that can affect his/her selection.

Web Host

Web host refers to a computer connected to the internet. Web host can also be termed as ‘web server’. The computer that is playing the role of the web server needs to be more powerful than normal PCs and the function of this web server is to serve up websites.

The website content of the user will remain will on this computer, so as the people who are surfing on the internet can get a way to access his/her website.

There can be three main categories in which the web host can be classified based on the economic factor and common features:

1. Free Hosts:

The users who are not professional but are making website only as a hobby then for them free hosting can be a good option. In free hosting space, bandwidth and other features provided are very limited. With free web hosting one can not only make his/her website successful but is also suitable for personal websites or for temporary usage. Generally free hosting enforces pop-up, text or banner ads. Reliability, best performance and customer support lacks in case of free hosting as well. When a user registers for a free host then the word free host gets added with the user’s domain name that gives an adverse effect in the eye of the visitors.

2. Shared Hosts:

The next type of the web hosting to be discussed is shared hosting. This hosting service is used by many of the web sites .This type of hosting service is Suitable for personal, small and medium businesses. This service can be used by paying $1 to $25 per month. The features provided by this service vary from very limited space/bandwidth to semi-dedicated servers. The users host their website by this type of hosting service and it has its own top level domain facility. No doubt that shared web hosting is quite better than free hosting but still it does not provide 100% satisfactory services. In case of shared hosting one server is shared by the number of websites so its performance and availability gets affected. More websites usually means less performance. If less number of websites are hosted by one server then it will be more expensive, but in this case there are more chances of reliability. There are many companies allowing customers to host multiple websites with different domains under a single account.

3. Dedicated Hosts:

The next type of hosting is dedicated hosting. This type of hosting is most reliable hosting. In this type of hosting a full server is dedicated to a single customer. Generally this type of hosting is used by large businesses, professionals and very active websites dealing with thousands of visitors daily. The customers having dedicated hosting can have their total control over the server as well as able to create as many websites as they like. Customers can run their own hosting company on a rented dedicated server. Payment module is mentioned according to specifications and services provided with the server, which varies from $100 up to about $800 dollars per month.

4. Collocated Hosts:

Now the other type of hosting service to be discussed is collocated hosting. This service is very much similar to dedicated hosting. The difference between collocated hosting and dedicated hosting is that in collocated hosting the customer owns the server hardware instead of renting it. In this service the server will be placed in provider’s data center. This service is more expensive than dedicated hosting.

5. Reseller Hosts:

In reseller hosting the providers offers web server storage to their customers, and resells the web server storage to them. Generally providers offer resellers a discount price.

6. Other Hosts:

Including the above type of hosts there are also many other hosts such as email hosts, media hosts, data hosts, etc but these hosts will not be discussed in this article.

Domain Name

Domain name is the name which shows the place where one’s website is located. The actual address of the website is a set of numbers. Each and every web server has its own unique address. Domain name indicates the real addresses of every websites. One can easily remember the domain name of any of the website. Remembering domain name is easier than recalling the IP addresses.

Space / Storage

Space is one of the services provided by the web host. It plays a very important role in the website development. It happens many times that the customer requires more space but the host fails to provide it, so customer should be very careful while choosing the web host. Storage is the amount of web server’s disk space available for customer’s website files, images and databases. Space can be according to the requirement; it can be as small as 5MB in some free hosts and as big as 300GB for some dedicated servers. Earlier prices of the space were very high but prices reduced significantly during the last few years. The hosting plans offering 3GB of space for less than $10 a month can be easily available.

Bandwidth

Bandwidth can be defined as the amount of data transferred from web server to clients’ internet browsers. When ever a person outlook a page the data is transmitted from the server to that person’ PC. If any one is having audio, video and images in his/her website then the bandwidth consumed is more in comparison of the website having only text contents. The bandwidth available in free hosting can be as low as 100MB per month where as in some dedicated servers the bandwidth available is as high as 2000GB a month. The customers who don’t want to pay more for bandwidth can easily find hosting plans offering 75GB of monthly data transfer for less than $10.

Server Type

Generally server means the operating system than runs the web server. Some common types are Windows, Linux and UNIX. Server type refers the server side scripting and database types. The difference between Windows server and Linux/UNIX is that Windows runs ASP and ASP.NET with Access or SQL Server databases where as Linux/UNIX servers usually runs CGI, PHP or JSP with MySQL or Oracle databases. The other difference is that Windows servers are more expensive than Linux/UNIX servers.

Databases

As server type is discussed earlier also, we are able to know that there are different types of databases available. The mostly used is MySQL as it is open source GPL (free) software and can serve a lot of online applications’ requirements such as forums, content management, mailing lists, etc. MySQL, rather its features are limited. MySQL is sufficient for small concern but it is not powerful for the complicated large business sites. Large business requires more powerful databases such as Oracle or SQL Server.

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Server Side Scripting

Usually the new comers prefer to use PHP as server side scripting. The reason behind this is that there are hundreds of open source (GPL) PHP scripts that are able to fulfill the webmaster’s requirements. However PHP also has some limitations in features required by advanced websites same as in the case of MySQL, due to this limitation some professional web developers prefer to use ASP.NET or JSP. Some other developers still prefer to use Cold Fusion, CGI, ASP or PERL.

Email

Now the next very important aspect to be talked abou
t is Email. At present no one can move further in this computer world with having his/her Email account. The one who is planning to do any kind of activity through computer such as to run a business or to provide any kind of service, then the first thing he/she need to do is to open an Email account. There are many hosting plans that include the feature of having some email accounts with customer’s domain. The availability of number and size of email accounts totally depends on the hosting plan one opted. Generally this feature is not included in free hosting. Small plans provide only about 10 accounts where as big plans do not have the limited number. Usually those email accounts are web based and accessible through POP3 clients as well.

File Transfer Protocol (FTP)

The other service is FTP. File Transfer Protocol is a usual way of transferring files across the Internet. Most of the webmasters used to upload and download their websites contents through FTP. The process of uploading or downloading is performed by using FTP client software. Webmasters require FTP username and password so as to access their web server. There are any hosts who use to provide more than one FTP account to their customers as per their requirement. Rather FTP is unspecified; it is not advisable as per the security reasons.

Control Panel

Control panel is the service available by many of the web hosting companies to their customers. It is a web based application that helps in managing websites. Some important functions performed by the control panel are that it used to manage email accounts, providing statistics, managing FTP accounts, managing domains and sub-domains and managing databases. The control panel application that is mostly used by the user is cPanel. There are many companies who use to develop their own control panel application.

Uptime

Now after having all the services, the thing of concern which remains is how the user keeps his/her website uptime most of the time. If anyone is having a website with excellent features but it remains down most of the time it will be of no use, as when ever the visitors visit his/her website and found it down then later on they will think twice before visiting it. In result he/she will suffer the loss of visitors. Uptime is very important feature of web hosts and that is usually measured in percentage. If a server remains down near about 30 minutes a day will have an uptime percentage of about 99.98%, which is acceptable for most small to medium business websites. If any of the business website is not having at least this percentage of uptime then that website is not suitable for a business website. Mission critical sites cannot tolerate frequent outages, thus they may use web monitoring services to notify web administrators immediately when an outage happens.

Price

Finally the factor left is price. In this option also there is a great variability found like for example customer is having option to choose between the prices ranging from 0 to $1000 per month. For most personal, small and medium websites the total amount of cost involved is just $15 per month. Thus its not at all advisable for business website owners to select very cheap plans let say less than $5 because this price can lead to huge cost indirectly afterwards.

After designing of website next important thing is to get it hosted on the internet. The task is not at easy as there are so many companies offering various types of web hosting packages like shared web hosting, dedicated web hosting, managed web hosting etc. Now the problem is which one to use?

In general it is considered a good idea to go for shared web hosting if the user is in a small business and wants to save cost. However before finalizing the deal it is good to know what is shared web hosting service and what are the merits and demerits of shared web hosting.

Defining shared hosting:

If extremely high performance and high bandwidth are not the points in question, then shared web hosting service can be a most convenient and economic way of hosting web sites.. As name implies, in case of shared web hosting service, the web server that hosts the web pages is shared by several other websites. Talking about number of websites on a shared hosting server, they can be in thousands. Now due to the fact that just one server is fulfilling the requirements of many other websites, the plus point is they can offer cheap prices for their server.

As there are so many websites hosted on a single web server, still there is no pint of worry for the user as the web hosting providers will not compromise on any kind of security and performance issues in case of shared hosting servers. Not only that, shared hosting web servers are operated, monitored and look after around the clock by IT professionals, so as to minimize server downtimes.

Shared hosting servers run on UNIX or other multi-user operating system and each website hosted on the web server is provided a separate account in the operating system. These websites hosted on shared servers are provided unique shared IP addresses and are provided with a fix amount of web resources.

The following are some of the merits and demerits of shared web hosting:

Merits:

1. Cost effective: Due to the fact that many websites are hosted on a single web server, web hosting providers provide economic shared web hosting services. Generally, the cost is as low as $5-10 per month for shared web hosting services. Now-a-days due to cut throat competition in web hosting industry, one can find several web hosting companies offering huge web space and bandwidth with as high as 1000 MB disk space and 40 GB bandwidth.

2. Feasible: Due to the fact that shared hosting web servers are operated, monitored and look after around the clock by IT professionals, who are experts in their respective field, one can concentrate more effectively on his/her web business and the problem of downtime and maintenance will not bother him/her any more.

3. Utility options: In case of shared web hosting, though web resources are shared, utility options are provided by the hosting company so that user can manage his/her website using control panel or similar tools. User is having an option to upload files, modify /remove web pages, add database, check web statistic etc. Not only that, user is also provided facility to create domain name specific e-mails accounts.

4. Efficient: Now-a-days shared web hosting service usually comes with web space and bandwidth that are more than sufficient for small business websites. Efficiency lies in the fact, that in addition to above, one can add more resources and can even overrun the web space or bandwidth usage.

Demerits:

1. Problem with response time: As the web server is shared, websites in the shared web hosting have to face problem of slower server response time as compared to dedicate server hosting.

2. Problem of Reliability: In case of shared web hosting, problem of reliability remains as usually web hosting providers may take care of the security and performance of the shared server but it is also possible that some of websites hosted on the shared server run a nasty program or script or over-utilize the resources, resulting in bringing down the web server. Thus due to fault of one all websites have to suffer downtimes and inaccessibility in case of shared web hosting.

3. Problems related to sharing: As discussed above also, due to fault of one all users have to face the problem for example if there is any one “bad” website in shared web server, due to it all websites on the server can be banned altogether by ISP or search engine due to shared IP address. However it is worth to note that one can always pay extra to get a dedicated IP address to avoid the above problem.

4. Problems related to Security: As many websites shared one server, problem of security always remains in case of shared web hosting as it is quite easy to hack one’s sensitive datas by another on the same server.

Thus in conclusion it can be said that before deciding to deal with shared web hosting, one should consider all the merits and demerits of shared web hosting as highlighted above. One should not forget the success of his/her business depends upon his/her website which in turn depends upon good host provider.

Once you have created your web site you need to get Ranked by Google and the other search engines, and more importantly, ranked highly in Google and the Search Engine Result Positions SERPs.  Search engine optimization (SEO) has been compared to an art form, and while it is true that due to the changing ranking algorithms of Google and the major search engines it is not an exact science, but there are some tried and tested methods which will help you towards that coveted first page position.

We will first look at on site SEO, and then move onto external factors such as in links and social bookmarking.

Google will tell you that content is king, that if you build a great site that people find, informative, remarkable, useful or just plain funny then people will link to you, this is  very true, but it doesn’t hurt – infact it helps immeasurably if that content is optimized for the specific keywords you are targeting.  You need to be careful not to spam the search engines as this will get you penalized, so a healthy key word concentration of between 2.5 – 6% should be enough to let the search engines know what your site is about with out compromising your visitors experience.

So choose your keywords and use them well within your content , make sure you make proper use of header1 and header2 tags as the engines place more weight on keywords contained within header tags, you should not however put the whole page within the header1 tag as this will annul the effect.

Once you have optimized your content it is time to look at your meta data:

1. Make sure your keywords are in your title.

2. Make sure your key words are well used in your description.

3. Make sure your keywords are in your keywords section.

The really important one here is the title, rumors abound of the engines ignoring keywords, and description metadata, but since your meta description will be displayed in the listings along with the title it is worth including yor keywords anyway as this will show your relevance to the web surfer.

The next thing to look at is your URLs many content management systems such as Blogging software naturally creates dynamic URLs, by this I mean something along the lines of index.php?Type=0&x=5&y=0.1&z=1&submit=search, this tells the search engines nothing about your site, your pages will still get spidered, but you lose an important place to position another key word, fortunately most content management systems have plugins available to rewrite your URLs to a more Search Engine Friendly URL of your choosing.

Once you have your page optimized it is time to get into the world of links, be prepared to spend a lot of time thinking about links because they are one of the most important ways that an engine will decide on the trustworthyness of your site, links if they are dofollow will channel page rank from the originating website to yours, the more important that website is the more importance yours gains from being linked to from it.  If the site is relevant to your topic you will also get bonus points for relevant content, and even better the anchor text of these links should contain your keywords

So get as many links as you can, try to go for relevant on topic sites, try to have those links embedded within relevant text on the page of the donor. There are many ways of getting in links but the most tried and tested and cheapest is through the publication of high quality relevant articles which contain your anchor text links.  These article are then published to article directories and syndicated to as many other web authors as possible.